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Get Free QuoteBusiness Website That Converts: Value-First Guide (2025)
✓ Fact-checked • Based on real web development experience • Updated for 2025
Pro Tip: This guide includes actionable strategies and real-world examples. Bookmark it for future reference and implement one section at a time for best results.
Table of Contents
- 1.What Makes a Business Website Convert
- 2.The 5-Section Home Page That Sells
- 3.Local SEO Quick Wins (Rank Faster)
- 4.What It Costs—and Why ROI Matters
- 5.Get a Conversion-Ready Site
SEO Keywords
These keywords help search engines understand the content of this article.
Key Takeaways
- •What Makes a Business Website Convert
- •The 5-Section Home Page That Sells
- •Local SEO Quick Wins (Rank Faster)
- •What It Costs—and Why ROI Matters
- •Get a Conversion-Ready Site
If your site isn’t bringing leads or sales, it’s a brochure—not a business website. Here’s the value‑first framework we use at Plum to turn sites into revenue engines.
What Makes a Business Website Convert
- Clear value proposition above the fold (who you help + result + proof).
- Single primary CTA visible on desktop and mobile.
- Trust signals: testimonials, logos, guarantees, real contact info.
- Fast performance (LCP < 2.5s), mobile-first layout, accessible forms.
- SEO basics: intent-led pages, internal links, schema, unique titles.
The 5-Section Home Page That Sells
- Hero with value prop + CTA (no sliders).
- Problem → Solution benefits with proof.
- Social proof (reviews, case metrics, partners).
- Offer snapshot with pricing anchors or packages.
- FAQ + final CTA with low‑friction next step.
Local SEO Quick Wins (Rank Faster)
- Create service + city pages (e.g., 'Web Design in Austin').
- Add NAP to footer and match Google Business Profile.
- Collect 10+ recent reviews with keywords in them.
- Publish 2 value posts/month targeting buyer questions.
What It Costs—and Why ROI Matters
Typical ranges: $3K–$8K custom business site, $5K–$12K e‑commerce. A site that adds even 3 extra customers/month often pays for itself in weeks.
Get a Conversion-Ready Site
Want a business website that actually works? Hit theplum.us/contact for a free plan in 24 hours. We design for outcomes—speed, SEO, and sales.
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